What is marketing?

What is marketing?

Marketing can be referred to as a form of communication with your customers, with the help of marketing tools such as advertising, promotion, publicity, design aspects related to the look of the product etc. All these are aimed at getting the target audience (customer) to first get interested in your product or service and then ultimately buy them.

Explain its core concepts.

Needs ,wants and demands are the core concepts of marketing. These are basically inter related to each other which means needs which could be individualistic, social or physical arise due to a state of deprivation and have to be fulfilled for a basic human survival. Some human needs shaped by cultural and individual experiences and lifestyles take the form of wants. Ultimately demands are those sets of wants which are backed by the power to buy and could be related to many needs & wants. Other related concepts of marketing may include the Marketplace with exchange and the actual transaction as its base.
Customer delivered value, Total customer value, Total customer cost.
The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value that the consumer is deriving from the use of the said product or service....
Marketing types - Basic marketing, Reactive marketing, Accountable marketing, Proactive marketing, Partnership marketing
Basic marketing is the set of activities used to get your potential customer's attention. Reactive marketing is the most widely used approach in marketing. Reactive marketing is based on the concept of....
What do you mean by marketing mix?
The term marketing mix is referred to the amalgamation and use of the four P’s of marketing in a manner so as to attain the highest level of customer motivation to buy a particular product....
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