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Communication- It refers to a message which has been originated from a source /sender who send or rather encodes the data which is then received by and decoded.......
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The elements of mass communication are public who has to be communicated with.......
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Print-Newspapers and magazines, Audio visual- television, radio, films.......
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A company is usually engaged in the process of creating and then selling products or services to earn profits........
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Direct effects theory, Two-step flow theory, Agenda setting theory, Attitude change theory , Uses and gratifications theory.......
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The most basic difference between mass communication and personal communication is the size of the audience and the source of the message........
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Culture refers to the attributes such as lifestyle, habits and moral ethics that a population in a specific place might adhere to, as the way of life........
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Media Literacy, Media as place of ideas, Media Convergence, Media Consolidation.......
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The responsibilities of a mass communication professional are as follows.......
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