What are the various media available for advertising today? Which of them is most successful in your opinion and why? -Media Advertising (TV, radio, newspapers, magazines) - Direct Response Advertising - Interactive (on-line) Advertising & Web Sites - Outdoor Advertising (billboards, posters, cinema) - Point-of-Purchase Advertising - Trade Promotions - Consumer Promotions - Sponsorship of Event Marketing - Publicity or Public Relations - Media Advertising (TV, radio, newspaper, magazines) - Trade Journal Advertising - Interactive (on-line) Advertising & Web Sites - Directories - Direct Mail - Brochures & Sales Literature - Audio-Visual Presentation Tapes - Giveaways - Sponsorship or Event Marketing - Exhibitions, Trade Shows, Conventions - Publicity or Public Relations
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