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How effective is online advertising? Which type of products should be advertised online? Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service. The following are the various ways to measure the effectiveness of online advertising:
- Download of brochures/contact forms
- Completing a transaction on Shopping cart section of the website
- Subscription to newsletter/webinars
- Online enquiry about the product/service through company’s email address
- Google analytics
- Web analytics
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