Difference between business goals and design goals? - Business analyst

What is the difference between business goals and design goals?

Business goals are goals that describe the overall goals of the business. Business here could mean an application or a software product. Business goals define the purpose of the business, what is expected out of the business, risks involved etc. On the other hand, design goals are specifically related to the design. Commonly used in web applications. Goals include, the look and feel of the application, CSS or HTML issues etc.
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