What is brand positioning? Explain basis for positioning a brand - brand management

What is brand positioning? Explain basis for positioning a brand

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.

The following are the basis for positioning a brand:

- Target audience
- Frame of reference
- Point of differentiation
- Reasons
What are the components of Brand Positioning? - brand management
The components of brand positioning are : Target audience..........
What are the main responsibilities of a Brand Manager? - brand management
The major responsibilities of a brand manager are: To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole..........
What do you feel is the potential for Brand Management? - brand management
The potential for brand management will help the company to promote its image in the society..........
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