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What are the various responsibilities of a person working in Marcom? The various responsibilities of a person working in Marcom are as follows:
- Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter
- Media management and measurement
- Liaison with creative agency
- Designing marketing collaterals
- Sourcing vendors and vendor management
- Managing market research assignments
- Web content and corporate website management
- Training & Development
- Organizing conferences and other product launch events
- Active participation in exhibitions/tradeshows and
- Meeting public relations requirements.
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