2016 to be year of Habit Commerce
Q. What is the type of commerce where people get into the habit of transacting online?- Published on 04 Jan 16a. e-Commerce
b. m-Commerce
c. Habit Commerce
d. None of the above
ANSWER: Habit Commerce
2016 is pegged to be the year of habit commerce with more people getting into the habit of completing online transactions. Habit commerce is driven by multiple use cases, personalised communication, rapidity of payment and easy delivery service. Significant growth in C2C platforms like Alibaba’s Taobao has come prior to Business-2-Consumer platforms in India.