App store to get adverts for the first time
Q. Which Apple site will now be hosting adverts for the first time from October 5?- Published on 30 Sep 16a. apple.com
b. App store
c. Both of the above
d. None of the above
ANSWER: App store
First announced at Apple’s Worldwide Development Conference before being rolled out for beta testing, ads are coming to the Apple App Store from October 5
- Called Search Ads, these adverts work when the keyword is searched in the App Store search bar
- Depending on what you have searched for, ads for relevant apps appear on top of the search results
- As per Apple, over 65 percent of app downloads via the App store come from search results, so spending money to put your app on the top can be a money maker
- Setting up a search ad can be done in a few steps
- Developers retain complete control over how much money they wish to put behind the ad, the nature of the audience they are targeting and the insight into the numbers coming from placing the ad
- Small independent developers can now get their ad noticed by potential customers
- To ensure level playing field, those with larger marketing budgets cannot abuse the ad by targeting popular terms with app ads irrelevant to the user’s search.
- Relevance algorithm is being implemented for the sake of app store customers who won’t have to scroll down to see ads they actually asked for
- Apple has also put a content policy list advertisers must comply with before their app is featured
- Apple is allowing developers to set up their campaigns from now.
- US developers are being offered USD 100 credit towards their first use of the service
