The Union Ministry of AYUSH and Advertising Standards Council of India (ASCI) have signed a Memorandum of Understandings (MoUs).
Agreements are for co-regulation of malpractices in the advertisement of AYUSH sector.
ASCI will comprehensively monitor these advertisements across print and electronic media.
Monitoring will be for AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy) drugs, treatments and related services.
The ministry will also redirect complaints against misleading advertisements they receive to ASCI, which will be reviewed using the regulator’s code and guidelines.
The agreement also requires ASCI to report to the ministry, advertisements in potential violation of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.
This partnership will also be supported locally from the state licencing authorities and centrally through the ministry.
The arrangement would also ensure that any advertisement making claims for diseases and disorders, in violation of AYUSH ministry will be detected.
This partnership will provide the necessary support to our efforts in effectively curtailing misleading advertisements in this sector.
ASCI: Know More- Type: Public
- Industry: Advertising
- Founded: 1985
- Headquarters: Mumbai, Maharashtra, India
- Area served: India
- Chairman: Narendra Ambwani, Chairman
- Secretary General: Shweta Purandare
- Website: ascionline.org
