Central government frames guidelines for ads

Q.  Only websites in India owned by companies operating and from here can be considered for empanelment by DAVP. What does DAVP stand for?
- Published on 27 May 16

a. Directorate of Advertising and Visual Publicity
b. Directorate of Agency and Vision Publicity
c. Department of Advertising and Visual Publicity
d. None of the above

ANSWER: Directorate of Advertising and Visual Publicity
 
In a major policy initiative concerning Central Government advertisements on online platform, the Ministry of Information & Broadcasting has framed guidelines and criteria for Empanelment of suitable agencies and Rate fixation for advertisements on websites.
  • The aim of the guidelines is to devise principles and instruments to streamline the release of Government advertisements on websites.
  • The policy emphasises that only websites which are owned and operated by companies that are incorporated in India will be considered for empanelment by Directorate of Advertising & Visual Publicity (DAVP).
  • However, websites owned by foreign companies/origin can still be empanelled if such companies have branch offices which are registered and operating in India for at least one year.

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