Chinese company LeEco forms a global partnership with micro-blogging website Twitter

Q.  Which Chinese company has entered into global partnership with Twitter for advertising?
- Published on 13 May 16

a. LeEco
b. LeTV
c. Baidu
d. Redmi

ANSWER: LeEco
 
The advertising partnership will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation. With Twitter tie-up, LeEco will be the first Chinese brand to get access to First View, a new video-based advertising product from Twitter.
  • Twitter’s new First View helps marketers boost audience reach with exclusive ownership of Twitter's advertising real estate for a 24-hour period.
  • This means, whenever a Twitter user opens app or logs in to twitter.com, they will see the company's ad at the top in their timelines.

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