Cox & Kings acquires LateRooms Ltd

Q.  Holiday and education travels company _____________ has acquired online hotel booking firm LateRooms Ltd.
- Published on 14 Oct 15

a. Thomas Cook
b. Cox & Kings
c. Globe Forex and Travels Ltd
d. None of the above

ANSWER: Cox & Kings
 
Holiday and education travel firm Cox & Kings has acquired UK based online hotel booking firm LateRooms Ltd on 13th October 2015 from TUI Group for INR 85 crore. LateRooms offers a complete range of accommodation options totalling 54,800 properties to be booked up to a year in advance. The UK firm has 3.5 million opted-in and active consumer database and operates a Single Web Platform for mobile device usage. Acquisition is in line with the strategic intent of the travel group to expand its online and B2C leisure proposition.

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