Cricketing legend Sachin Tendulkar will be joining the likes of Noval Djokovic and David Beckham for a United Nations campaign/initiative titled Super Dads.
The UNICEF initiative Super Dad highlights the critical role played by fathers in children’s early development.
The initiative that was launched on 6 June 2017, few days ahead of the Father’s Day (18 June), will celebrate fatherhood by highlighting the importance of love, play, protection and good nutrition for the healthy development of young children’s brains.
Other participants of the Super Dads campaign include Mahershala Ali, the All Blacks, Daniel Cormier, Lewis Hamilton, Hugh Jackman, Thalía and Chris Weidman.
The Super Dads campaign that will have stars from entertainment to sports as its participant is a part of a larger campaign called #EarlyMomentsMatter.
The campaign aims to bring awareness to the significance of early childhood experiences on a child’s future.
The campaign/initiative invites families to post photos and videos of what it takes to be ‘super dads,’ using the hashtag #EarlyMomentsMatter on their Instagram and Twitter accounts.
All photo and video submissions to the Super Dads initiative will feature on the #EarlyMomentsMatter gallery.
UNICEF will select the most heart-warming, humorous, and imaginative photo and video submissions post them on the organisation’s own digital platforms.
