Digital payments and commerce firm Paytm acquires Shifu

Q.  Digital payments and commerce firm Paytm has acquired which consumer behaviour prediction platform on 3rd January 2016?
- Published on 04 Jan 16

a. Shifu
b. Brainjuicer
c. Synovate
d. AC Nielsen

ANSWER: Shifu
 
Digital payments and commerce company Paytm has acquired Delhi based consumer prediction platform Shifu in a USD 8 million deal. This is expected to enhance consumer experiences on the Paytm platform. Shifu was founded by tech professionals Prashant Singh, Michael Massey and Deepansh Jain in 2012. The 20 member team of this company including its 3 founders will join Paytm.

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