Flipkart’s exclusive licensing agreement with leading brands

Q.  Flipkart is entering into exclusive licensing agreements with which brands?
- Published on 06 Sep 16

a. Carlton London
b. Chemistry
c. Provogue
d. All of the above

ANSWER: All of the above
 
Flipkart’s exclusive licensing agreement with leading brandsFlipkart has entered into exclusive licensing agreement with brands like Provogue, Swiss Military, Carlton London and Chemistry.
Flipkart owns Myntra and Jabong. It is seeking to displace Amazon as the number 1 retailer in India in the field of e-commerce.
  • Partnerships will ensure broader range of products under Flipkart Assured, a newly launched programme that promises better quality and consumer experience
  • The Bengaluru based company recently made news for acquiring fashion portal Jabong for USD 70 million.
  • Fashion currently registers USD 1.5 billion in GMV or gross merchandise value for the e-tailers
  • Flipkart aims to cross USD 5 billion GMV mark by the close of the year

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