‘I led the way’
Q. ‘I led the way’ is the movement for- Published on 25 Apr 16a. Switching to LED bulbs
b. Women entry into temple
c. Women economic empowerment
d. Environment conservation
ANSWER: Switching to LED bulbs
- ‘I led the way’ is the tagline of Energy Efficiency Services limited (EESL).
- The campaign #ILEDTHEWAY promotes the use of LED bulbs and thus wants to promote electricity saving.
- The Government also went to an extent where they are offering 10 LED bulbs at much subsidized rates. By showing an ID proof, any any Indian citizen can get an LED for Rs 100 (which generally costs around Rs. 400).
- Previously, these subsidized LEDs could be picked up from various Government outlets, including electricity board offices across various cities in India.
- Now to push the last mile distribution even further, Government has taken ecommerce route. For this purpose, Energy Efficiency Services Ltd (EESL), a special purpose vehicle formed by state-run companies under the power ministry have forged a partnership with Snapdeal. Now anyone can log on to Snapdeal website and purchase a maximum of 10 LED lights at a discounted rate of Rs. 99/-.
