Japanese mobile marketing firm Adways acquired Pocket Money

Q.  Which company has acquired Android App PocketMoney on June 27, 2016?
- Published on 28 Jun 16

a. Adways
b. Adhit
c. Admeans
d. Adwise

ANSWER: Adways
 
Japanese listed mobile marketing adtech firm Adways has acquired Pocket Money for a non disclosed sum.
  • Pocket Money is an Android incentivised app published by Indian reward based mobile video ad platform Pokkt
  • Acquisition follows establishment of Indian subsidiary Adways Innovations India
  • Microsoft has also recently acquired an Indian messaging startup
  • The focus is on performance marketing and presence in China, Indonesia, Vietnam, Korea and other SE Asia nations
  • This is part of the user acquisition strategy as an entry point for business in India
  • Pocket Money provides top ups after apps have been downloaded on the platform
  • App claims to have 7 million installs and over a million monthly instalments for advertisers

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