MAA programme to promote breastfeeding

Q.  MAA programme is related to
- Published on 19 Aug 16

a. Breast Feeding
b. Pregnancy of women
c. Surrogate mother
d. Child Adoption

ANSWER: Breast Feeding
 
  • MAA (Mothers Absolute Affection) is a flagship programme to ensure adequate awareness is generated among masses, especially mothers, on the benefits of breastfeeding.
  • Breastfeeding is a child’s first inoculation against death, disease and poverty and according to the latest scientific evidence; breastfeeding is most enduring investment in physical, cognitive and social capacity development.
  • “MAA-Mother’s Absolute Affection'’ is a nationwide programme launched in an attempt to bring undiluted focus on promotion of breastfeeding and provision of counselling services for supporting breastfeeding through health systems.
  • The programme has been named ‘MAA’ to signify the support a lactating mother requires from family members and at health facilities to breastfeed successfully.
  • The chief components of the MAA Programme are Community awareness generation, Strengthening inter personal communication through ASHA, Skilled support for breastfeeding at Delivery points in Public health facilities, and Monitoring and Award/recognition.

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