Marketing type documentation & its functions

Q.  What is/ are the major purpose/s of marketing type of documentation?
- Published on 25 Sep 15

a. To elicit the potential user about the product
b. To apprise and convince the user about the meeting the expectations through the product performance
c. To elaborate the position of product in comparison to several other substitutes
d. All of the above

ANSWER: All of the above

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    Discussion

  • Satyawati Patil   -Posted on 06 Oct 15
    Basically, the documentation serves to be a foundation that provides the understanding of products as well as promotes the capabilities and utilities of product. The patterns & objectives of documentation vary in accordance to the type of documentation with respect to architecture,technical, end-user and marketing prospects.

    The documentation which includes some proportional materials for encouraging the casual observers to spend more learning time about the product, is known as 'Marketing Documentation'. Provision of product briefs and promotional collateral are the major objectives of marketing documentation.

    Marketing documentation is used to excite the potential user about the product. It also finds its utility in informing about the function of product so that it can meet the desired expectations.

    Explaining the position of product is necessary because by comparison of the product with similar other product gives an idea of differentiable quality of product.

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