Microsoft, Google and Salesforce adopt EU-US Privacy Shield framework
Q. American tech giants Microsoft, Google and Sales Force have adopted which framework enabling them to receive personal data from the EU in compliance with new standards?- Published on 06 Sep 16a. EU-US Privacy Shield Framework
b. EU Privacy Shield Framework
c. EU-UK Privacy Shield Framework
d. None of the above
ANSWER: EU-US Privacy Shield Framework
American tech giants Microsoft, Google and Salesforce have adopted the EU-US Privacy Shield Framework enabling them to receive personal data from the EU in compliance with fresh standards
- They are among 103 companies out of 5536 signatories that have signed up to replace the defunct Safe Harbour framework
- Facebook, Apple and Twitter are yet to adopt the Privacy Shield according to Britain based Ars Technica website
- European Commission adopted the Privacy Shield in July to facilitate the transfer of personal data from the EU to the US
- Privacy Shield is a voluntary scheme whereby companies promise to treat EU citizens data in compliance with European Union data rules-pledges are then enforced by the US Department of Commerce
- As per the EU, the arrangement was necessary because the US does not meet the data protection standards required by Europe.
- European Court of Justice annulled the previous law in October 2015
- Following the introduction in 2000, the previous agreement was relied on by 4400 businesses including internet giants such as Amazon, Google and Facebook
- It was annulled following the declaration of the agreement as invalid according to the European Court of Justice
