Digital streaming service Netflix on March 7, 2017 has partnered with Airtel, Videocon d2h and Vodafone in India as it looks to ramp up its presence in the Indian market.
The US-based firm, which is up against strong competition from rivals like Amazon Prime, HotStar and others in the Indian market, is investing aggressively in local content.
Adding that the growth in consumption has also been driven by free data offering from new-comer Reliance Jio, Netflix is in discussion with many other players in India for partnerships.
Netflix has offices in the US, Amsterdam, London, Singapore and Tokyo.
It has about 94 million users globally, of which 40 million are outside the US.
In December, Netflix had inked a long-term deal with Shah Rukh Khan’s Red Chillies to give viewers exclusive access to the Bollywood superstar’s upcoming as well as past films.
Despite the intense competition, the company will focus on improving its content library and continue to have a premium play rather than changing prices.
Netflix, which has gained popularity in India on the back of successful shows like Narcos and The Crown, is also keen on bringing more original programming to consumers.
This will bring content to users across markets without worrying about licensing the content.
The company is also looking at introducing more payment options for Indian users, given the low penetration of credit cards.
