New Print Media Advertisement Policy
Q. Which of the following is/are true?
1) Directorate of Advertising & Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising on behalf of various Ministries/Departments/PSUs/Autonomous organizations which are funded by the Government.
2) The policy introduces a New Marking System for newspapers based on which the DAVP releases advertisements in the newspapers.- Published on 14 Jun 16a. Only 1
b. Only 2
c. Both 1 and 2
d. None of the above
ANSWER: Both 1 and 2
- Ministry of Information & Broadcasting has framed a New Print Media Advertisement Policy for Directorate of Advertising & Visual Publicity (DAVP) with the objective to promote transparency and accountability in issuing of advertisements in print media. The policy focuses on streamlining release of Government advertisements and to also promote equity and fairness among various categories of newspapers/periodicals.
- For the first time the policy introduces a New Marking System for newspapers to incentivize Newspapers who have better professional standing and get their circulation verified by ABC/ RNI.
- This will also ensure transparency and accountability in the release of advertisements by DAVP.
- The marking system is based on six objective criterions with different marks allotted to each criterion. The criterion includes Circulation certified by ABC/RNI (25 marks), EPF subscription for employees (20 marks), number of pages (20 marks), subscription to wire services of UNI/PTI/Hindustan Samachar (15 marks), own printing press (10 marks), annual subscription payment to PCI (10 marks). Advertisements shall be released by DAVP to Newspapers based on marks obtained by each newspaper.
