Porsche sets up digital services unit

Q.  Porsche has launched a division dedicated to developing digital services for the premium segment. What is it called?
- Published on 30 May 16

a. Porsche Digital GmbH
b. Porsche Digital Ltd
c. Porsche Digital Company
d. None of the above

ANSWER: Porsche Digital GmbH
 
Porsche AG, the sportswear unit of Volkswagen launchd Porsche Digital GmbH, a division dedicated to development of digital services for the premium segment. Porsche Digital GmbH will become a competence centre and incubator to find ideas which can be turned into business and services
  • BMW invests in California based carpooling app Scoop
  • Division will be based in Ludwigsburg near Stuttgart and have offices in Berlin, China and Silicon Valley
  • It will be headed by former digital mobility analyst at consulting firm Gartner, Thilo Kozlowski

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