Shashidhar Sinha elected as chairman of Audit Bureau of Circulations.

Q.  Name the newly elected chairman of the ABC/Audit Bureau of Circulations for 2015 ,2016.
- Published on 11 Sep 15

a. Shatrughan Sinha
b. Shashi Tharoor
c. Shashidhar Sinha
d. None of the above

ANSWER: Shashidhar Sinha
 
CEO, IPG Mediabrands Shashindra Sinha has been elected as the chairman of ABC for the forthcoming fiscal year. He is expected to implement digital measurement project undertaken by ABC. Sinha is actively involved in industry bodies like BARC, ASCI, RSCI and more. ABC has taken on an additional role to measure digital audiences and this follows growth in digital ads. Due to increased smartphone usage, digital ads are the fastest growing medium with high amount of revenue potential. Digital measurement services provided by ABC will apply to digital properties that seek numerical measurement which transparent and sound. ABC is the proven technology partner and digital properties to be measured will be tagged. This will assist digital media agencies and advertisers who can look at a comprehensive measurement tool along with authentication from ABC. This will lead to a well planned expansion of digital advertising.

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