The Union Government on 24 Dec 2016 launched ‘Smart Consumer’ mobile App to provide speedy redressal of consumer grievances.
Besides, the government also launched an Online Consumer Mediation Centre (
OCMC) and a helpline number
14404 for redressal of consumer related grievances. These initiatives will benefit the consumers in the digital world.
The government also launched a microsite based on the theme
'Digitally Safe Consumer Campaign' to help consumers for being vigilant and not falling prey to cyber frauds.
Launches were made on the occasion of National Consumer Day that is observed on 24 December every year.
OCMC is launched in association with Bengaluru's NLSIU to provide quick redressal of consumer grievances.
It will allow consumers and companies to go for pre-litigation and provide for harmonious settlement of dispute.
The mediation centre will only deal with cases associated with e-commerce companies.
It will facilitate online and physical mediation between consumers and companies.
'Digitally Safe Consumer Campaign'- The campaign will be launched in January 2017 by Google India in partnership with the Union Ministry of Consumer Affairs.
- This yearly campaign will be focussed on building capacities of consumer organisations and counsellors on internet safety and related issues.
- The campaign will reach out to over 1200 consumer organisations as well as consumer affairs department of every state across the country.
- Google will also work towards advocating digital security and privacy needs through workshops training about 500 people.
