TATA Housing, Housing.com launch digital marketing platform

Q.  Which real estate portal has tied up with real estate major TATA Housing to create a digital marketing platform?
- Published on 28 Dec 16

a. Housing.com
b. Makaan.com
c. 99 acres.com
d. None of the above

ANSWER: Housing.com
 
TATA Housing, Housing.com launch digital marketing platformHousing.com has tied up with real estate major Tata Housing to create an exclusive digital marketing platform for the sale of existing inventories and launch of new projects.

The companies have formed a partnership as part of which the realty portal would offer a full stack solution by creating an exclusive integrated pan-India brand platform showcasing their current inventory (premium homes as well as Tata Value Homes) as well as exclusive launch of their upcoming projects.

Housing.com has created a wide gamut of solutions that include interactive tools such as Virtual Reality, creation of exclusive content through Housing.com design studio, leveraging Housing News, IREF platforms as well as Housing.com events and brand platform.

The partnership would also entail working jointly with Tata Housing to develop new and in Decative solutions to manage the home buyer experience across online and offline channels.

As part of this agreement, Tata Housing would also be deploying some of these solutions and technologies on their digital platforms.

Housing.com
  • Founded in 2012.
  • Leading online real estate platform.
  • 1.7 million verified homes listed till date.
  • Raised over USD 100 million in capital from investors.
  • Leading investors include SoftBank, Nexus Ventures, MJH ADI BAL.

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