To popularise the ‘Tribes India’ brand in national and international markets, Trifed has signed a memorandum of understanding with Amazon Seller Services Pvt Ltd for sale of tribal products through e-commerce giant www.amazon.in.
As a part of the MoU, authentic tribal art and craft items crafted and sculpted by tribal artisans from all over the country will be showcased on the online portal for sale, an official release said.
From a single store in Delhi in 1999, the Tribal Cooperative Marketing Development Federation of India Ltd (Trifed) has established a chain of 42 retail outlets and tie-ups with 13 State-level emporiums.
The nationwide expansion of the scheme to provide minimum support price for 24 minor forest produce (MFPs), such as karanj seed, mahua seed, tamarind, wild honey etc was announced.
The scheme is already being implemented in nine States.
For higher value addition of MFPs, big corporates shall be involved under PPP model.
The public-private partnership (PPP) model will be based on utilising private entrepreneur skills in undertaking processing as well as marketing of the produce, creating infrastructure and providing enabling environment for undertaking value addition of systematic scientific lines.
These will be sophisticated large value addition hubs managed by private entrepreneurs.
