Trringo from Mahindra for farm equipment rental

Q.  Who launched an e-commerce startup for farm equipment rental?
- Published on 16 Mar 16

a. Mahindra and Mahindra
b. Tatas
c. John Deere
d. Ashok Leyland

ANSWER: Mahindra and Mahindra
 
  • A new ecommerce startup called Trringo, rolled out by Mahindra’s Farm Equipment Sector, will be an e-commerce venture that will connect farmers looking to rent farm equipment either through an app or a call.
  • Trringo will operate on a franchise and aggregator-based business model. The firm will appoint franchises in regional rural hubs, which will buy new farm equipment as well as aggregate the existing equipment for rents.
  • This is an attempt to improve the penetration of farm mechanisation, which is currently at 35 per cent.
  • Another business model would be connecting large farmers who own expensive equipment, which could be rented out to smaller farmers based on seasonality. Trringo said it would connect the asset owner and the user through the app.

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