VICE Media and TOI form JV for launching world youth media brand

Q.  NY Headquartered VICE Media and which Indian media group has said it would form joint ventures for launching youth media brand in the country?
- Published on 24 Jun 16

a. Indian Express
b. India Today
c. Hindustan Times
d. Times of India Group

ANSWER: Times of India Group
 
New York based VICE Media and TOI group on 23rd June 2016 said they would form a JV for launching the world’s leading youth media brand in the country
  • As per the alliance, Vice founder and CEO Shane Smith said the news and entertainment group is the next MTV, ESPN and CNN rolled into one
  • It will create domestic content from India’s rich cultural fabric and bring the VICE network to the rest of the world
  • MD of Times Group Vineet Jain has said India is an emerging global player with a massive captive youth audience
  • VICE will open a new bureau and production hub in Mumbai to create original content to be distributed across TV, mobile, digital and linear platforms in the region
  • VICELAND a paid TV network and Virtue India, VICE”s in house creative services agency will develop branded content for the Indian market

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