ANSWER: Rohit Sharma
Explanation:
Tyre maker CEAT has inked a three year bat endorsement deal with cricketer Rohit Sharma. Rohit is the first player to score consecutive centuries in history ODIs. His bat will now display the CEAT insignia. CEAT has also announced a partnership with Suresh Raina for the bat association. It has also partnered with the IPL for a strategic time out segment.