ANSWER: None of the above
Explanation:
The Union Tourism Ministry is set to name Prime Minister Narendra Modi as the mascot of the Incredible India campaign.
- This position was vacant following Aamir Khan’s removal as the brand ambassador of the campaign in January 2016 for his remarks on Indian Intolerance.
- Bollywood superstars Amitabh Bachchan and Priyanka Chopra were also said to have been considered for the role.
- Video footage of PM Modi speaking on tourism in India and abroad will form part of the campaign.
- Incredible India campaign was conceptualised in 2002 by V Sunit and Amitabh Kant, Joint Secretary, Ministry of Tourism.
- It is the first tourism marketing initiative of its kind.
- The main objective is the creation of a distinctive identity for tourism from India.
- Campaign has established India as a high-end destination for tourists, generating 16 percent increase in tourist traffic in the first year itself.
