ANSWER: Agreement with Raymond to promote Khadi as a fashion garment in India and abroad
Explanation:
Consumers will be able to buy genuine khadi products online from an e-commerce portal to be launched by the Khadi and Village Industries Commission (KVIC).
Cashing in on fast-growing e-commerce sector and increasing demand for khadi products in the country, the KVIC has submitted a proposal to launch its online portal to the Ministry of Micro, Small and Medium Enterprises (MSME).
Khadi & Village Industries Commission (KVIC) has also has entered into agreement with Raymond Ltd to promote Khadi as a fashion garment in India and abroad.
In this first of its kind initiative Raymond would source Khadi fabric from artisans and market the products after value addition.
This PPP initiative is aimed at helping the artisans and boosting income of rural women.
According to the agreement Raymond will use the ‘Khadi Mark’ and sell the range under the brand Khadi by Raymond.
This initiative is conceptualised under KVIC Act.
Raymond Ltd has agreed for a guaranteed minimum procurement of Khadi and Khadi products for a period of 5 years with primary purchases of muslin cotton and silk.
KVIC
- Stands for Khadi and Village Industries Commission.
- Statutory body under Khadi and Village Industries Commission Act of 1956.
- Apex organisation under MSME ministry with regard to Khadi and village industries in India.
- Aim is to plan, promote, facilitate and assist in the establishment of khadi and village industries.
- Chairman: VK Saxena
