Mass Communication and Journalism > Convergence of Media
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_______________________ heavily spoke about the Black Box Fallacy.

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- Bruce Sterling
- Henry Jenkins
- Lisa Gitelman
- Morgan Ramsay

CORRECT ANSWER : Henry Jenkins
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Explanation

All the content of the media flows through a black box into the living rooms of each individual. Henry Jenkins, an American media scholar, spoke about the Black Box Fallacy in his book - “Convergence Culture: Where Old and New Media Collide.” He talks about how cinema did not take over theater and how television did nottake over the radio. Each medium was forced to coexist with each other in the world of convergence. The black box fallacy states that all the media content will ultimately flow through the black box.

Meera V Nair 06-9-2015 04:46 AM

 
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