Advantages and disadvantages of appointing a PR consultancy - public relations

Advantages and disadvantages of appointing a PR consultancy

Advantages of appointing a PR consultancy

The main advantage of appointing a PR consultancy is to minimize the budget criteria and to maximize the knowledge potential of consulting team for welfare of the organization. Therefore, the media contacts will help the organization to enhance the company and brand awareness.

Disadvantages of appointing a PR consultancy

There is a great possibility that the outsourcing of PR results in distraction from the PR agency focusing on other clients and also not able to synchronous with the company’s internal culture.
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