What is interactive PR? - public relations

What is interactive PR? What are the various elements comprising interactive PR?

An interactive public relation is a process which uses the internet as a medium to communicate messages to the public. The various elements comprising of interactive PR are as follows:

- Search engines
- Social media marketing
- Web 2.0 technologies
- Developing blogs
- Online press releases
- Podcasting
- Webinars

The main objective of interactive public relations is to use the power of web media to the maximum potential beyond the limit of traditional media. And it helps to have a direct dialogue with customers and potential target audience.
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