What are the guidelines need to be followed to write the SEO?

What are the guidelines need to be followed to write the SEO?

- SEO uses the cross linking between the two sites that is having other functionalities as follows:

- This allows the site to be unique and having the original content and the site is being evaluated on the basis of the content.

- Use of different IP address can work out as well as use of crawlers that doesn’t get penalized for cross linking.

- Cross linking is not used on every page as it fills the page with other links and puts the link on the same websites using the page.

- Anchor text is used in the cross linking that provides rich keywords and in good length used by the search engine crawlers.

- Link ring shouldn’t be created on sites as search engines will penalize the cross linking of the websites.