Advertising - Marketing aptitude questions

Advertising - Marketing aptitude questions

Q1. For making advertisement s more effective, the manufacturers improve _____________and launch new products.

(1) Existing products
(2) Advertisement style
(3) Marketing channel
(4) Sponsors
(5) None of these

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Q2. It is advisable to use ____________________ as a source of advertising.

(1) Social media
(2) Email
(3) Radio
(4) Television
(5) Print

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Q3. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

(1) Media strategy
(2) Media execution
(3) Selecting media
(4) Measuring communication
(5) None of these

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Q4. To introduce the new products to world of consumers is the main goal of

(1) Entertainment
(2) Advertising
(3) Boost the sales
(4) Online marketing
(5) None of these

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Q5. Advertisement through radio was very popular till the middle of last century because of _______________.

(1) Its effectiveness
(2) More popular than newspaper
(3) Mass reach
(4) Cost of advertisement
(5) None of these

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Q6. Advertising creates employment as it increases the volume of sales and ___________________________

(1) Production
(2) Marketing
(3) Promotion
(4) Personal selling
(5) New products

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Q7. Lower costs, greater global advertising coordination consistent worldwide image are the ______________________ of international marketing decision.

(1) Standardization drawbacks
(2) Advertisement regulations
(3) Standardization benefits
(4) Typical responses
(5) None of these

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Q8. The most popular form of advertising and it reaches to masses.

(1) Social media
(2) Email
(3) Radio
(4) Television
(5) Print

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Q9. Advertising for __________________ is not allowed.

(1) Liquor
(2) Washing powder
(3) Cigarette
(4) Cold cream
(5) Both 1 and 3

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Q10.The best advertisement is

(1) By emails
(2) Print media
(3) Television
(4) A satisfied customer
(5) Radio

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Q11. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of ___________________.

(1) Manufacture
(2) Production
(3) Promotion
(4) Development
(5) None of these

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Q12. Advertisement is a type of ________________________.

(1) Outdoor marketing
(2) Indirect marketing
(3) Share marketing
(4) Transaction marketing
(5) Relationship marketing

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Q13.With the popularity of satellites, phones, iPod etc. usage of ________________________ becomes ineffective but in remote areas it is considered as the fastest way to communicate with masses.

(1) Social media
(2) Email
(3) Radio
(4) Television
(5) Print

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Q14. Advertising is a non-personal process but must be written or printed in words ________________________advertise and helps in the sale of the product.

(1) Salesman
(2) Sponsors
(3) Marketer
(4) Marketing manager
(5) None of these

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Q15. The advertisement of newspaper has a very short life span of

(1) One day
(2) One week
(3) One month
(4) One year
(5) None of these

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Q16. Advertising is not flexible as the message is once fixed it can’t be altered again and again according to the_____________.

(1) Advertiser
(2) Sponsor
(3) Customer
(4) Marketer
(5) None of these

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Q17. From the perspective of sales, advertisements are required for

(1) Profit
(2) Loss
(3) Increasing sales
(4) Decreasing sales
(5) None of these

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Q18. When a number of advertisements are published in the newspaper in series and in regular intervals are called

(1) Monopoly in market
(2) Feedback mechanism
(3) Boosting the sales
(4) Teaser advertisements
(5) None of these

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Q19. Advertising is generally criticized because the cost involved in making ads are generally__________________

(1) High
(2) Low
(3) Medium
(4) Equal to the production
(5) None of these

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Q20 ____________________ and loyalty programs are wonderful and cost effective way to stay in touch with customers when customer database is used correctly.

(1) Social media
(2) Email
(3) Radio
(4) Television
(5) Print

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Q21. “Through newspaper any firm can reach literate customers only”. It’s a

(1) Nothing related to illiterate customers
(2) Advantage of newspaper
(3) Drawback of newspaper
(4) No problem in such advertising
(5) None of these

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Q22. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of _________________________________ in advertising.

(1) Objective of advertising
(2) Models of advertising
(3) Evaluation of advertising
(4) Developing strategy
(5) None of these

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Q23. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to

(1) Advertiser
(2) Sponsor
(3) Marketing manager
(4) Firm
(5) Retailer

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Q24. Which of the following is the most popular print media available to advertiser?

(1) Magazine
(2) Pamphlet
(3) Emails
(4) Newspaper
(5) None of these

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Q25. Direct mail advertising is suitable in case of

(1) Retailer
(2) Wholesaler
(3) Personal selling
(4) Share broker
(5) None of these

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Q26._________________ is helpful in promotion the businesses people and big industrialists are promoting their goods and services through networking sites like Facebook, Twitter etc.

(1) Social media
(2) Email
(3) Radio
(4) Television
(5) Print

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Q27. _______________________ ignores large differences in cultures, demographics, and economics of international marketing decision.

(1) Standardization drawbacks
(2) Advertisement regulations
(3) Standardization benefits
(4) Typical responses
(5) None of these

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Q28. Pioneer advertising, consumer advertising and product advertising are

(1) Objective of advertising
(2) Types of advertising
(3) Marketing decisions in advertising
(4) Evaluating advertising
(5) None of these

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Q29. Drama, exhibitions, fair are effective means of

(1) Personal selling
(2) Advertisements
(3) Sales territory
(4) Entertainment
(5) None of these

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Q30. _________________ in advertisement means of providing complete information about the product and its uses to the society.

(1) Legal environment
(2) Awareness
(3) Interest
(4) Personal selling
(5) Educative

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Q31. Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are

(1) Objective of advertising
(2) Models of advertising
(3) Evaluation of advertising
(4) Developing strategy
(5) None of these

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Q32. In advertisements we generally see a warning for cigarettes that “Smoking is Injurious to health”. It’s an example of

(1) Advertising
(2) Monopoly in market
(3) Legal environment
(4) Entertainment
(5) None of these

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Q33. Selecting style, tone, words for making ads are part of

(1) Message strategy
(2) Message execution
(3) Selecting media
(4) Measuring communication
(5) None of these

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Q34. Through ads customer used to take their purchasing decision in advance, in this way advertisement help in

(1) Online marketing
(2) Customer decision
(3) Personal selling
(4) Convenient purchasing
(5) None of these

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Q35. “Think globally, act locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.

(1) Standardization drawbacks
(2) Advertisement regulations
(3) Standardization benefits
(4) Typical responses
(5) None of these

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Q36. Sandwich Board Advertisements is not suitable for the products like

(1) Burger
(2) Pizza
(3) Cold drink
(4) Pizza
(5) Potato chips

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Q37. A particular growing of customers assigned to a salesman for his sales activity is called

(1) Marketing territory
(2) Sales territory
(3) Advertisement territory
(4) Promotion territory
(5) None of these

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Q38. Digital marketing is same as

(1) Marketing through emails
(2) Marketing on Facebook
(3) Marketing on Twitter
(4) Online ads
(5) All of the above


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Q39. “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person”. Who stated this?

(1) Australian marketing Association
(2) European marketing Association
(3) China marketing Association
(4) American marketing Association
(5) Indian marketing Association

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Q40. Advertising influences the mind of the consumers by creating desire and taste for

(1) Old products
(2) Same products
(3) New products
(4) Different products
(5) None of these

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Q41. Magazines add credibility to the message because of the reputation in the eyes of

(1) Marketing manager
(2) Salesman
(3) Retailers
(4) Consumers
(5) Wholesalers

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Q42. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of

(1) Message strategy
(2) Message execution
(3) Selecting media
(4) Measuring communication
(5) None of these

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Q43. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.

(1) Sale of products
(2) Sale of interior products
(3) Sale of old products
(4) Sale of large products
(5) None of these

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Q44. Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.

(1) Personal
(2) Non personal
(3) Direct
(4) Indirect
(5) None of these

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Q45. Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between _________________________.

(1) Marketer and retailer
(2) Jobber and wholesaler
(3) Buyer and customer
(4) Market manager and salesman
(5) None of these

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Q46. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________.

(1) Legal environment
(2) Feedback mechanism
(3) Convenient purchasing
(4) Educative
(5) None of these

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Q 47.__________________ is the most recent and effective medium of advertisement.

(1) Newspaper
(2) Magazine
(3) Television
(4) Emails
(5) Radio

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