Analytics Resume Samples
Analytics Resume Sample
Ravi Prakash
Email: XXX@gmail.com
Phone: +91-XXXXXXXXXX
Address: Co-operative society, Baner, Pune
Career Objective
To obtain a challenging and growth oriented career in a highly motivated environment involving job satisfaction good career growth and opportunities to learn and upgrade to achieve personal as well as organizational goals.
Profile Overview
- Understanding of business priorities and deriving data driven solutions, enabling client value-creation.
- Expertise in generating business insights by collecting and analyzing data from primary and secondary sources.
- Proficient in communicating statistical output to target audience.
- Ability to learn and apply appropriate analytical tools and techniques to accomplish business objectives.
Professional Experience
Web Analytics Consultant at XXXX, Pune (Aug 20XX – present)
Responsibilities
- Managing Paid and Owned media Dashboard in Excel. Using clickstream tools like GA, Omniture to draw and share insights on User Behaviour and Trends with client on Weekly basis.
- Extract, model and analyze data on key performance indicators through Search ,Social and Display Platforms to develop quantitative and qualitative business insights and help Media and Ad-Operations Teams in decision making.
- Provide direction and support on implementation of Tags (Adobe, Google and DoubleClick) ,UI development and digital creatives both in-house and with third parties.
Analyst at XXXX (ABC India Pvt.Ltd.), Pune (Jan 20XX – Aug 20XX)
Responsibilities
- Reporting, Creation of Dashboards in Excel and Web Analytics Platforms like Omniture, Bright Edge, Web trends and Google Analytics.
- Daily, Weekly and Monthly reporting in Excel using SEO, SEM, Social and Content Platforms for clients of Resolution Media US like ….. etc.
- Data Analysis, Outline report templates for new clients as per their KPI's, improving existing reports in order to generate more meaningful insights.
- Understand Business needs of Clients and assist them in implementing Conversion and Traffic Variables/Tags in Website through GTM, DTM, Google Analytics and Adobe Site Catalyst.
- Automate Reporting through Annalect Insights Platform. Assist Product Team in transition of reporting to Annalect Insights Platform, assisting them in Data analysis, writing insights, Visualization’s and Charts in Annalect Insights Platform.
- Assist teams in Resolution Media US on Web Analytics, Social Media reporting, SEM/SEO Audits, Account Restructure, A/B Testing, Content Experiments, Landing Page assessment and improvement, Campaign management, Keyword Research, Ad Copy writing, Implementation of Ad Copies on Google AdWords, Bing and Double Click Search.
Skills
- Google: Google AdWords, Google Analytics, Google Tag Manager
- DoubleClick: DoubleClick Search, Doubleclick Bid Manager, Doubleclick Campaign Manager
- Adobe Marketing Cloud: Omniture, Report Builder, Ad – hoc analysis and data workbench.
- MS Excel, Power Point
- Marin, Kenshoo, MOZ, Facebook Business Manager.
Personal Details
Date of Birth: XX/ XX/ XXXX
Marital Status: Unmarried
Languages Known: English, Hindi and XXXX
Address: XXXXX
