Analyzing Business Markets - MCQs with answers - Part 4

Analyzing Business Markets - MCQs with answers - Part 4

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1. Websites are organized around two types of e-hubs. They are:

a) Horizontal hubs and production hubs
b) Vertical hubs and functional hubs
c) Horizontal hubs and vertical hubs
d) None of the above

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2. E-procurement means more than acquiring software. It involves

a) Changing purchasing strategy
b) Changing purchasing structure
c) Both a and b
d) None of the above

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3. In ____________ company engineers use lab tests to estimate the product's performance characteristics.

a) Field value-in use assessment
b) Focus-group value assessment
c) Internal engineering assessment
d) Conjoint analysis

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4. In _________ interview customers about how costs of using a new product differ from using an incumbent.

a) Field value-in use assessment
b) Focus-group value assessment
c) Internal engineering assessment
d) Conjoint analysis

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5. In ____________ customers are asked what value they would put on potential market offerings.

a) Field value-in use assessment
b) Focus-group value assessment
c) Internal engineering assessment
d) Conjoint analysis

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6. In _______ customers are asked to rank their preferences for alternative market offerings or concepts.

a) Field value-in use assessment
b) Focus-group value assessment
c) Internal engineering assessment
d) Conjoint analysis

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7. In _________ customers are asked to attach a monetary value to each of three alternative levels of a given attribute.

a) Field value-in use assessment
b) Focus-group value assessment
c) Internal engineering assessment
d) Compositional approach

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8. Solution Selling can alleviate price pressures.

a) Yes
b) No
c) Can't say
d) None of the above

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9. _____ Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

a) Hindustan Unilver
b) ITC
c) Procter and Gamble
d) None of the above

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10. A ____________ establishes a long-term relationship in which the supplier promises to resupply the buyer as needed a agreed upon prices, over a specified period of time.

a) Blanket Contract
b) Blank Contract
c) Routine Contract
d) None of the above

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