Analyzing Business Markets - MCQs with answers - Part 5

Analyzing Business Markets - MCQs with answers - Part 5

Managing Business to Business Customer Relationships

1. As seller holds the stock, therefore blanket contracts are also known as

a) Stockless purchase plans
b) Stockless seller plans
c) Stock purchase plans
d) None of the above

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2. Corporate credibility depends on ______ factors.

a) Eight
b) Six
c) Four
d) Three

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3. _________ is the extent to which a company is seen as able to make and sell product or conduct services.

a) Corporate expertise
b) Corporate liability
c) Corporate trustworthiness
d) None of the above

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4. The buyer-supplier relationships varies as per:

a) Availability of alternative
b) Importance and complexity of supply
c) Supply market dynamism
d) All of the above

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5. _________ is a buyer-seller relationship in which more adaptation is needed on seller front and also needs less cooperation and information exchange.

a) Bare bones
b) Contractual transaction
c) Mutually Adaptive
d) Customer supply

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6. In contractual transaction, there are ________ levels of trust, cooperation and interaction.

a) High
b) Low
c) Medium
d) None of the above

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7. In customer supply, _________ is the dominant form of governance.

a) Competition
b) Cooperation
c) Can't say
d) None of the above

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8. In_________ much trust and commitment lead to true partnership.

a) Cooperative systems
b) Mutually adaptive
c) Collaborative exchanges
d) None of the above

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9. The buyer-seller relationship in which buyers and seller make relationship specific adaptations, without necessarily achieving strong trust or cooperation is:

a) Mutually adaptive
b) Mutually constructive
c) Mutually destructive
d) None of the above

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10. Some form of cheating or under-supply relative to an implicit or explicit contract:

a) Opportunism
b) Self-interest
c) Fraud
d) None of the above

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