Analyzing Business Markets - MCQs with answers - Part 7

Analyzing Business Markets - MCQs with answers - Part 7

1. The companies buying products such as chemicals or steel from specialized websites are classified as

a) Vertical markets
b) Horizontal markets
c) Functional markets
d) None of the above

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2. The telephone operators and receptionists who prevent contacts to deciders are categorized as

a) Users
b) Influencers
c) Gatekeepers
d) None of the above.

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3. The business markets buy phases includes

a) Order routine specification
b) Supplier search
c) Proposal solicitation
d) All of the above

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4. The purchase order of nursing homes, schools, prisons and other institutions come under:

a) Institutional markets
b) Government markets
c) Consumer markets
d) None of the above

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5. The markets in which participants exchange services or goods are termed as

a) Physical market
b) Retail market
c) Barter market
d) None of the above

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6. The technical personnel of a company falls under;

a) Initiators
b) Influencers
c) Users
d) None of the above

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7. The expenditures that are tailored to particular value chain and organization are classified as

a) Specific investments
b) Vertical investments
c) Horizontal investments
d) None of the above

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