Analyzing Consumer Markets - MCQs with answers - Part 2

Analyzing Consumer Markets - MCQs with answers - Part 2

Social Factors

1. Due to lower marketing expenditure allocation, many marketers call ___________ as the “invisible market.”

a) Asian American
b) African American
c) Hispanic American
d) None of the above

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2. In 2004, ______ launched its TrueMatch line of cosmetic foundation to match any skin tone.

a) L’Oreal
b) Lakme
c) Maybelline
d) None of the above

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3. _________ groups are those that people want to join.

a) Aspirational
b) Desirable
c) Associative
d) None of the above

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4. __________ groups are those whose values or behavior an individual rejects.

a) Rejected
b) Dissociative
c) Reference
d) None of the above

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5. __________ is the person who offers informal advice or information about a specific product or product category.

a) A marketing leader
b) An opinion leader
c) A customer
d) None of the above

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6. Marketers try to reach opinion leaders by identifying their

a) Demographic characteristics
b) Psychographic characteristics
c) Both a and b
d) None of the above

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7. A1, A2, B1, B2, C, D, E1 and E2 are types of household classification in _______ areas.

a) Rural
b) Urban
c) Both a & b
d) None of the above

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8. The ________ is the most important consumer buying organization in society.

a) Family
b) School
c) Hospitals
d) All of the above

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9. The _________ constitute the most influential primary reference group.

a) Teachers
b) Family members
c) Political leaders
d) None of the above

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10. The _________ consists of family and siblings that influence buying behavior.

a) Family of orientation
b) Family of procreation
c) Both a and b
d) None of the above

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