Analyzing Consumer Markets - MCQs with answers - Part 5

Analyzing Consumer Markets - MCQs with answers - Part 5

Learning

1. Learning is produced through the interplay of

a) Drives and cues
b) Stimuli and responses
c) Reinforcement
d) All of the above

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2. A _______is a strong internal stimulus impelling action.

a) Drive
b) Cue
c) Stimuli
d) Reinforcement

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3. ______are minor stimuli that determine when, where, and how a person responds.

a) Cues
b) Drive
c) Reinforcement
d) None of the above

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4. The _______ says people have a general tendency to attribute success to themselves and failures to external causes.

a) Hedonic bias
b) Subliminal perception
c) Heuristics
d) None of the above

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5. Associative network memory model views _______ as a set of nodes and links.

a) Long term memory
b) Short term memory
c) Medium term memory
d) None of the above

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6. ______ are stored information connected by ________that vary in strength.

a) Links, Nodes
b) Nodes. Links
c) Cues, links
d) Links, cues

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7. Memory is a very _____process, because we don’t remember information and events completely and accurately.

a) Constructive
b) Destructive
c) Both a and b
d) None of the above

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8. _________ decides how and where information gets into memory.

a) Memory gateway
b) Memory retrieval
c) Memory encoding
d) None of the above

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9. ______is the way information gets out of memory.

a) Memory gateway
b) Memory retrieval
c) Memory encoding
d) None of the above

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10. At _________an individual simply becomes more receptive to information about a product.

a) Heightened attention
b) Medium attention
c) Active information search
d) None of the above

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