Analyzing Consumer Markets - MCQs with answers - Part 6

Analyzing Consumer Markets - MCQs with answers - Part 6

Five Stage Model of Consumer Buying Process

1. Marketers needs to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and this process is called _____

a) Market partitioning
b) Heuristics
c) Subliminal perception
d) None of the above

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2. _________ put us into a frame of mind; liking or disliking an object, moving toward or away from it.

a) Habit
b) Belief
c) Attitude
d) None of the above.

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3. The __________ of attitude formation posits that consumers evaluate products and services by combining their brand beliefs.

a) The expectancy value model
b) The attitude value model
c) The product value model
d) None of the above

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4. When a marketer redesigns a product to attract customers, it is called as _____

a) Real repositioning
b) Psychological repositioning
c) Competitive depositioning
d) None of the above

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5. When a marketer alters beloef about the brand, the strategy is known as ______

a) Real repositioning
b) Psychological repositioning
c) Competitive depositioning
d) None of the above

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6. When a marketer alters beliefs about competitors brands, the strategy is known as _______

a) Real repositioning
b) Psychological repositioning
c) Competitive depositioning
d) None of the above

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7. _________ are rules of thumb or mental shortcuts in the decision process.

a) Heuristics
b) Hedonic bias
c) Subliminal perception
d) Firm Infrastructure.

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8. With the ___________, the consumer sets a minimum acceptable cut off level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.

a) Lexicographic heuristic
b) Elimination-by-aspects heuristic
c) Conjunctive heuristic
d) None of the above

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9. With the _________the consumer chooses the best brand on the basis of its perceived most important attribute.

a) Lexicographic heuristic
b) Elimination-by-aspects heuristic
c) Conjunctive heuristic
d) None of the above

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