Are there any other Ps apart from the 4Ps in Marketing?
Are there any other Ps apart from the 4Ps in Marketing?
As per the modern concept of marketing, there are 7Ps out of which 3Ps have been added to the traditional 4Ps. These include:
a.People: which comprised of the human resources of an organisation and their quality which in turn effect the customers as per the kind of services provided by the staff of the organisation.
b.Processes: The systems used by the marketing organisation like quality processes, office processes,information processes and so on.
c.Physical evidence: highlighting the physical presence of the product through hoardings, displays,photographs etc. which authenticates the physical attributes of the product.