Assistant Manager - Marketing - Sample resume
Assistant Manager – Marketing - Sample resume
Jyoti Das
Pune
Contact: 9900112XXX
Seeking assignments in Marketing Operations with a reputed organization
PROFESSIONAL SYNOPSIS
-A dynamic professional with nearly 3 years of experience in Marketing, Business Development, Market Research, Customer Relationship Management, Event Management, BTL Activities & Team Management.
-Presently associated with IFB Industries Limited, Visakhapatnam as Assistant Manager – Marketing.
-A proactive planner with expertise in strategic planning, market plan execution, account management, competitor/market analysis, brand management and targeted marketing.
-Proficient at analyzing market trends to provide critical inputs for business development initiatives and formulation of selling and marketing strategies.
-Experience in implementation of marketing and sales promotion plans for new business generation.
-An effective communicator with excellent relationship & team management skills. Possess a flexible & detail oriented attitude.
AREAS OF EXPERTISE
Retail Operations
-Implementing sales promotion plans & new store concepts to generate sales for achievement of targets; coordinating the in-store promotional activities for new releases & special products.
-Conceptualising visual merchandising displays, windows & design of retail outlets for maintenance of a high-end store image.
Marketing / Business Development
-Utilising client feedback & personal network to develop marketing intelligence for generating leads; conducting competitor analysis by keeping abreast of market trends & achieving market share.
-Analyzing & reviewing the market response/ requirements & communicating the same to the marketing teams; exploring and developing new clients and negotiating with them for securing profitable business.
-Conducting detailed market study to analyze the latest market trends, tracking competitor activities and providing valuable inputs for fine tuning the selling & the marketing strategies.
Brand Management
-Ensuring maximum brand visibility and capturing optimum market shares.
-Managing corporate communication, brand image building and product awareness campaigns.
-Carrying out local brand building and below the line marketing activities. Implementing promotional activities like hoarding fixation & advertisement and putting up banners.
Occupational Scan
Company -
Role
-Managing the marketing activities to promote IFB brand in A.P.
-Initiating BTL activities in Andhra Pradesh and providing assistance in conducting cookery classes, events & exhibitions at corporate & institutions.
-Providing assistance in the execution of in shop branding & glow sign through vendors.
-Preparing monthly reports, marketing plan for entire marketing & sales team.
-Assist in developing Marketing strategies with Sales Department to increase sales volume.
-Market research & analysis to gather information on competitor activity and update the same to the management.
Accomplishments
-Pivotal in completing In-shop branding in 12 IFB exclusive showrooms “IFB Points” across AP.
-Instrumental in conducting BTL activities in high class apartments, ladies clubs & other institution to increase the quality of BTL activities thereby increasing the enquiries & the sales.
-Distinction of tying up with clients like Reliance Jewels, Landmark Group, Shoppers Stop, Nestle and VLCC for co branding & cross selling.
-Bagged an order of 1000 IFB Microwave Ovens at one shot from an institution and generated a business of Rs 10 Million.
-Played a key role in placing dummy models of IFB washing machine in Canteen Store Department (CSD) Depot, Hyderabad, where no other brands have been permitted by higher authorities of CSD to put up for display.
Internship Schedules
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Education Credentials
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Personal Information
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