Branding and Packaging - Marketing aptitude questions

Branding and Packaging - Marketing aptitude questions

Q1. Using successful brand names to launch a new or modified product in new category is called

(1) Multi branding
(2) Line extension
(3) Co-branding
(4) Brand extension
(5) None of these

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Q2. We can use ___________________________for the equity of the brand name to address segment needs even better.

(1) Sub-branding
(2) Labeling
(3) Packaging
(4) Brand bonding
(5) Brand element

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Q3. __________________ defines what the brand thinks about the consumer by the consumer.

(1) Brand attitude
(2) Personality
(3) Brand loyalty
(4) Brand name
(5) Brand strategy

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Q4. Increasing number of retailers and wholesalers are creating their own private brand called

(1) Co-brand
(2) Brand extension
(3) Mega brand
(4) Store brand
(5) Brand equity

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Q5._______________ helps in identifying the product or brand and describe several things about the product.

(1) Labeling
(2) Packaging
(3) Store branding
(4) Supplying
(5) None of these

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Q6. Companies use combinations of new technologies like phone, fax, email, internet etc. to provide_________________

(1) Customer service
(2) Product service
(3) Support service
(4) Integrating service
(5) None of these

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Q7. When a company elaborates its product line beyond its current range is called

(1) Customer line stretching
(2) Product line stretching
(3) Sales line stretching
(4) Marketing line stretching
(5) None of these

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Q8. Service marketer used to train employees in the art of interacting with customers to satisfy their needs is known as

(1) Direct marketing
(2) Indirect marketing
(3) Interactive marketing
(4) Brand bonding
(5) None of these

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Q9. Two established brand names of different companies using the name on the same product is called

(1) Co-branding
(2) Brand extension
(3) Mega branding
(4) Store branding
(5) Umbrella branding

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Q10. Name, sign, symbol, designs etc. used to identify the goods or services of one seller and to differentiate it from the competition is known as

(1) Branding
(2) Co-branding
(3) Mega branding
(4) Store branding
(5) Umbrella branding

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Q 11.__________________ concept involves the use of a successful brand name to launch new or modified products in a new category or range.

(1) Brand bonding
(2) Brand elements
(3) Brand extension
(4) Brand dilution
(5) None of these

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Q12. ___________________ involved weeding out weaker brands and focusing marketing expenditure only on brands that can achieve number-one market share positions in their categories.

(1) Store brand
(2) Mega brand
(3) Co-brand
(4) Sub-brand
(5) None of these

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Q13. Advertising campaigns can help to create name recognition, brand knowledge, and may be even some brand preference. However brands are not maintained by advertising but by

_________________________

(1) Brand bonding
(2) Brand extension
(3) Brand experience
(4) Brand dilution
(5) None of these

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Q14.Services that cannot be seen, tasted, felt, heard, or smelled before they are bought are called

(1) Support service
(2) Brand strategies
(3) Brand testing
(4) Service intangibility
(5) None of these

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Q15.A Shoe marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

(1) Brand bonding
(2) Brand extension
(3) Brand experience
(4) Brand dilution
(5) None of these

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Q16. _______________________ is associated with the endowing products and services with the power of brand.

(1) Branding
(2) Co-branding
(3) Mega branding
(4) Store branding
(5) Umbrella branding

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Q17 Trademarked devices that serve to identify and differentiate the brand is called

(1) Brand bonding
(2) Brand elements
(3) Brand extension
(4) Brand dilution
(5) None of these

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Q18.Marketing style that is about matching and mixing marketing activities to maximize their individual and collective effects is called

(1) Interactive marketing
(2) Line stretching
(3) Service intangibility
(4) Integrating
(5) None of these

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Q19.Consumer’s ability to identify the brand under different reflected condition, recalling the performance and comparing other brands is known as

(1) Brand elements
(2) Brand bonding
(3) Brand awareness
(4) Brand portfolio
(5) Brand equity

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Q20. _______________________ helps in preventing others copying in marketing

(1) Brand
(2) Label
(3) Trademark
(4) Packaging
(5) None of these

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Q21. If any customer is feeling that the company is delivering the product as its brand promises is called

(1) Brand elements
(2) Brand bonding
(3) Brand awareness
(4) Brand portfolio
(5) Brand equity

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Q22.If a consumer is no longer associated with the brand with a specific product or highly similar products and thinking less about the brand. What we call this case?

(1) Brand bonding
(2) Brand elements
(3) Brand extension
(4) Brand dilution
(5) None of these

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Q23.A set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category is called

(1) Brand elements
(2) Brand bonding
(3) Brand awareness
(4) Brand portfolio
(5) Brand equity

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Q24. The brands image includes two aspects of a brand- one is association and second__________________________

(1) Awareness
(2) Personality
(3) Labeling
(4) Packaging
(5) None of these

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Q25. To cover the market more effectively, companies are leveraging the power of the brand name is

(1) Brand loyalty
(2) Brand strategy
(3) Brand dilution
(4) Brand relationship
(5) Brand portfolio

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Q26. ____________________ helps in identifying the product.

(1) Brand
(2) Label
(3) Trademark
(4) Packaging
(5) None of these

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Q27.Doordarshan, Close-up, Frooti, Olay, Lotus, Surf are the example of

(1) Brand Equity
(2) Free standing brand name
(3) Descriptive brand name
(4) Trademark
(5) None of these

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Q28. Same brand name but different product is called

(1) Line extension
(2) Tagline
(3) Line stretching
(4) Brand promotion
(5) None of these

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Q29.In Branding ____________________includes all things that is linked up in memory about the brand like its specific attributes, features, look, benefits etc.

(1) Trademark
(2) Brand Testing
(3) Brand Associations
(4) Brand image
(5) Brand loyalty

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Q30.Under ________________in brand testing technique, brand names are selected on the basis of memory.

(1) Unique test
(2) Preference test
(3) Memory test
(4) Both 1 and 2
(5) None of these

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Q31.____________________ involves designing and producing the container or wrapper for a product.

(1) Labeling
(2) Packaging
(3) Store branding
(4) Supplying
(5) None of these

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Q32. ________________includes brand association and brand personality.

(1) Brand relationship
(2) Brand dilution
(3) Brand image
(4) Brand symbol
(5) Brand looks

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Q33.A marketer must understand about the importance of brand name that it must be easy to pronounce, easy to memorize, easy to recognize are the _______________________ of Branding.

(1) General traits
(2) General tests
(3) Evaluation
(4) Grading
(5) None of these

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Q34. Fidji, Kodak, Xerox are the examples of ___________________brand name.

(1) Descriptive
(2) Free standing
(3) Generic
(4) Store
(5) Suggestive

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Q35. Brook Bond offers a wide variety of tea like Red Label, Green Label, and Yellow Label are associated with___________

(1) Trademark
(2) Generic brand
(3) Grade Labeling
(4) Brand name
(5) None of these

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Q36. In India a brand receives legal protection under which Act?

(1) Trade and merchandise Act,1968
(2) Trade and merchandise Act,1948
(3) Trade and merchandise Act,1958
(4) Trade and merchandise Act,1978
(5) Trade and merchandise Act,1988

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Q37. A brand that assures legal protection and restricts its use to one seller is known as

(1) Brand looks
(2) Brand association
(3) Brand image
(4) Trademark
(5) None of these

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Q38. Brand loyalty ensures repeat and replacement purchases and considerably helps the marketers to overcome from _____________________

(1) Brand testing
(2) Line extension
(3) Competitive pressure
(4) Brand awareness
(5) None of these

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Q39. “A brand is a name, term, symbol, design or combination of them which is intended to identify the goods and services of one sellers or groups of sellers and to differentiate them from

those of competitors” who had given this definition.

(1) Australian marketing Association
(2) European marketing Association
(3) China marketing Association
(4) American marketing Association
(5) Indian marketing Association


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Q40. Using established brand name of two different companies on the same product is called

(1) License brand
(2) Co-branding
(3) Manufacturer’s brand
(4) Private brand
(5) None of these

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Q41. A type of promotion of brand that is undertaken by marketers of various products which make the consumers extremely brand conscious is known as

(1) Interactive brand marketing
(2) Extensive brand marketing
(3) Intensive brand marketing
(4) Segment brand marketing
(5) Micro brand marketing

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Q42.Who has marketing responsibilities to develop and execute marketing programs that increase brand identity and awareness of specific products?

(1) Marketing manager
(2) Brand manager
(3) Business development manager
(4) Regional manager
(5) Divisional manager

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Q43. ________________ product is not associated with a private or national brand name.

(1) Store brand
(2) Mega brand
(3) Co brand
(4) Generic brand
(5) None of these

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Q44. Group of products into several homogenous groups on the basis of their common characteristics is known as

(1) Tagline
(2) Grade labeling
(3) Trademark
(4) Grading
(5) Branding

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Q45.___________________ is use to check the efficiency of brand among the customers.

(1) Brand strategy
(2) Brand association
(3) Brand testing
(4) Brand bonding
(5) Brand loyalty

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Q46. ____________ is the process of finding and fixing the complete identification of any product.

(1) Marketing
(2) Selling
(3) Branding
(4) Product mixing
(5) Market mixing

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Q47. Under ________________in brand testing technique, brand names are selected on the basis of particular liking of some people.

(1) Unique test
(2) Preference test
(3) Memory test
(4) Both 1 and 2
(5) None of these

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Q48. _____________________ is the degree of brand familiarity useful for strategic planning.

(1) Recognition
(2) Rejection
(3) Non-rejection
(4) Preference
(5) All of the above

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Q49. A slogan or phrase that visually conveys the most important attribute of the product that an advertiser wishes to convey is called

(1) Trademark
(2) Logo
(3) Graphical picture
(4) Tagline
(5) None of these

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Q50 In the context of branding which thing adds value endowed to products and services?

(1) Co-brand
(2) Brand extension
(3) Mega brand
(4) Store brand
(5) Brand equity


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Q51. A customer’s commitment to repurchase the brand by repeatedly buying of product or behavior such as mouth of word is called

(1) Brand attitude
(2) Personality
(3) Brand loyalty
(4) Brand name
(5) Brand strategy

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Q52. Trade mark is a brand that gives legal protection and ensures its use to ____________________

(1) One seller
(2) Two seller
(3) Three seller
(4) Four seller
(5) Any numbers of sellers

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Q53. A low risky way of introducing successful brand names on additional products is called

(1) Multi branding
(2) Line extension
(3) Co-branding
(4) Brand extension
(5) None of these

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Q54. A graphic representation of a company name, symbol or abbreviation etc. often uniquely designed for ready recognition is called

(1) Trademark
(2) Logo
(3) Graphical picture
(4) Tagline
(5) None of these

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Q55. A part of brand, which can be spoken, is known as

(1) Brand loyalty
(2) Brand equity
(3) Brand element
(4) Brand extension
(5) Brand name

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Q56. Who stated that “All trade-marks are brands and thus include the word, letter or numbers which may be pronounced, they may also include pictorial designs”.

(1) William J Stanton
(2) Stephen Morse
(3) Kenneth
(4) Nielsen
(5) Lorie and Robert

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Q57. ________________________ is an activity which is concerned with the convenience, protection, economy and promotional consideration.

(1) Branding
(2) Marketing
(3) Selling
(4) Packaging
(5) Production

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Q58. Who said that “packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper of the product”?

(1) Stephen Morse
(2) Kenneth
(3) William J Stanton
(4) Nielsen
(5) Lorie and Robert

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Q59. Clean & clear, Tropicana, Limca, Crush, Denim are the examples of _____________________brand name.

(1) Descriptive
(2) Free standing
(3) Generic
(4) Store
(5) Suggestive

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Q60.________________ means that the customer is willing to pay little more for convenience, appearance and better packaging.

(1) Company image
(2) Self service
(3) Consumer affluence
(4) Brand loyalty
(5) None of these

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Q61. What are the advantages of packaging for manufactures?

(1) Helps in sales and promotion
(2) Keeps the product safe
(3) Increases the demand
(4) Minimizes the possibility of adulteration.
(5) All of these

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Q62. Manufacture sells his products his product using its own brand called

(1) License brand
(2) Co-branding
(3) Manufacturer’s brand
(4) Private brand
(5) None of these

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Q63. A brand created and owned by a reseller of any product called

(1) License brand
(2) Co-branding
(3) Manufacturer’s brand
(4) Private brand
(5) None of these

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Q64. Licensee pays to the licensor for the right to use a brand name in its product is called

(1) License brand
(2) Co-branding
(3) Manufacturer’s brand
(4) Private brand
(5) None of these

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Q65. ____________________ includes brand name and brand attitude.

(1) Brand loyalty
(2) Brand strategy
(3) Brand dilution
(4) Brand relationship
(5) Brand portfolio

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Q66.Sub-branding is same as

(1) Co-branding
(2) Mega branding
(3) Umbrella branding
(4) Store branding
(5) None of these

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Q67. _________________ is granted by the patent officers.

(1) Brand
(2) Label
(3) Trademark
(4) Packaging
(5) None of these

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Q68. Offering new brands in same category is called

(1) Multi branding
(2) Line extension
(3) Co-branding
(4) Brand extension
(5) None of these

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Q69 Paper, pencils, paint, lubricants, and brooms are the examples of

(1) Brand
(2) Supplies
(3) Labels
(4) Portfolio
(5) None of these

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Q70. Under ________________in brand testing technique, brand names are selected on the basis selecting the brand by a group of persons after the conduction of analytical study on the basis of

replies collected.

(1) Unique test
(2) Preference test
(3) Memory test
(4) Both 1 and 2
(5) None of these

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