Career in Marketing Management - options and opportunities
Career in Marketing Management - options and opportunities - Introduction, options, opportunities, courses, institutes, exams etc.
Discussion
- RE: Career in Marketing Management - options and opportunities -Rajani Sharma (11/26/11)
- Introduction
Marketing Management is one of the important discipline in Business Administration which emphasis on the application of marketing concepts and techniques to organize marketing resources. American Marketing Association has defined Marketing as an activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, partners and society at large. In other words, marketing helps the business to grow by convincing people about a product using different tools. Now a days, it applies to every business firms such as government, social service, etc.
Performance and growth of industry in India
Rapid growth in the economy has increased the number of multinational companies in India which has given rise to many job opportunities for the marketing candidates. Today every firm requires professionals with marketing background. Marketing professionals are appointed by the company to create brands and promote their products and services.
Options and Opportunities
Graduates with masters degree in marketing can start their career as marketing executive, marketing manager, and with some experience they can get the top most positions such as brand manager, product manager, market research analyst, advertising manager, sales manager, director etc in the company. They can also work in computer companies, department stores, manufacturing firms, arts organizations, construction firms, food producers etc. They can also own theie own consultancy firm that gives suggestions and advices regarding marketing.
Courses Available
- B.Com in Marketing Management
- M.Com in Marketing
- MBA in Marketing
- MBA in Marketing and Retail Management
- Master of Marketing Management
- Post Graduate Diploma in Marketing and Retail Management
-Post Graduate Diploma in Advertising and Marketing Communication
- Certificate Course in Marketing and Advertising
Qualification required
Graduates specially with MBA degree specialized in marketing.
Some good institutes
- Bharatiya Vidya Bhavans Sardar Patel College of Communication and Management, New Delhi
- Guru Nanak Dev University, Amritsar
- Banglore Management Academy, Karnataka
- Devi Ahilya Aishwavidyalaya: Institute of Management Studies, M.P
- European Management Institute, New Delhi
- Appejay Institute of Mass Communication, New Delhi
- Asia Pacific Institute of Management, New Delhi
- Aligarh Muslim University: Faculty of Management Study and Research, Aligarh
- Institute of Management Education, Ghaziabad
Entrance exams
Many Business schools and universities conduct their own entrance test. Some of them are:
- National Management Aptitude Test (NMAT)
- Open Management Admission Test (OPENMAT)
- Symbiosis national Aptitude Test (SNAP)
- IBSAT
- Management Aptitude Test (MAT)
