Certificate course in Marketing Management - Eligibility, institutes and prospects

Certificate course in Marketing Management - Eligibility, institutes and prospects

1. What is Marketing management?

It is an important function which brings a company and its clients close to each other. It focuses on the practical applications of the marketing techniques.

2. Which institutes offer certificate courses in Marketing Management?

- My Bskool.com (online course) - 1 month duration
- New Delhi Institute of Advanced studies - 1 year duration
- All India Management Association, Delhi - 6 months duration
- IIJT Computer Education LTD, Ahmedabad - 3 months duration

3. What is the eligibility criteria to take up the course ?

* The candidate should be a graduate or a diploma holder in any discipline.
* Students in the final year of a degree program can also register for the program.

4. Is there any entrance test required to get the admission ?

For the course offered by the New Delhi Institute of Advanced Studies, the candidate needs to clear an entrance test followed by a group discussion to make their way into the institute.

5. Will the candidate gain any benefit by doing a certificate course in marketing management ?

Marketing plays a crucial role in the development of a business. The course covers all the key principles of marketing. It teaches the students how to develop an effective marketing strategy and how to minimize risk. It helps a candidate in assessing various market opportunities.

The certificate course will focus on all the practical skills. This will help the student enter the job market quickly.

6. What are the topics covered under the certificate course in marketing management ?

* Marketing planning
* Indian marketing environment
* Consumer behavior
* Brand management
* Developing price strategy
* Distribution and promotion
* Creating consumer value
* Sales management
* Non profit marketing

7. What is the mode of training ?

Apart from theory based classes, case studies and assignments are the ways through which training is given to the candidates.

For online course, the mode of teaching will be video learning. After every 10 minutes of learning the video, a candidate will be given one star. The performance of each student is analyzed on the basis of the stars they achieve.

8. What is the fee structure for the program ?

The fee structure ranges between Rs. 18,000 to Rs. 25,000.

9. What are the career opportunities available for the candidates who finish a certificate course in marketing management ?

* Marketing or Business Development assistant
* Assistant marketing or Business Development Manager
* Marketing research analyst
* Area marketing head
* Market planning executives

10. What will the candidate achieve at the end of the course ?

Apart from a wide knowledge of marketing, the candidate will achieve a “Certificate of Merit”. This certificate is awarded at the MyBskul.com.

Other institutes award a “completion certificate” at the end of the course.